This is my personal site and blog.

  • I’m a Business Innovation alumni at HSG and now working as a Product Manager at Greator.
  • Growth seeker, explorer, minimalist, and skeptic.
  • Swiss currently living in Cologne.

Kunal Shah: Core Human Motivations

Notes on The Knowledge Project podcast episode with Shane Parrish and Kunal Shah. Lessons to be learned from the Indian business cast Kunal: I think the first lesson was, they have much lower shame than the other communities. They have very little self doubt when it comes to being shameless. I mean, they’re very hard to offend. They’re okay even if you mock them. As long as you are giving them business, they’re okay with that....

August 10, 2022 · 14 min

Thinking From First Principles

👉 Build from the ground up. Essence First principles are the foundation from which any other action or insight is derived from. You can uncover them by asking “why” or using a Socratic type of questioning. You know you’ve got a first principle if you can’t deduce it from other principles. Thinking from first principles means starting from a basis without assumptions or beliefs. Hence, it’s the best starting point for any solid argumentation or deduction....

August 1, 2022 · 4 min

Survival of the Fittest

👉 Adapt or die. I’ve called this principle by which each slight variation, if useful, is preserved, by the term Natural Selection. – Charles Darwin Evolution is the fundamental process underlying biology. It describes how organisms adapt over time by a process of natural selection. The environment is not static and it’s in constant flow. Resources that at some point were abundant become scarce and organisms compete to get enough of them....

July 27, 2022 · 5 min

Abstractions – Reality Check

“All models are wrong, but some are useful” – George Box Reality is incredibly complex. To handle it and reduce the complexity, we create models that zoom in on aspects of how the world works. They are abstractions that simplify reality and make it easier to understand the world and avoid overwhelm. How good an abstraction is, is always measured by its utility. Imagine if when you wanted to buy a car, you had to say, “Honey, let’s go look at configurations of metals, polyester, and plastic....

July 26, 2022 · 5 min


This is an acronym I came across a lot in my studies. VUCA stands for volatile, uncertain, complex, and ambiguous. It’s used to describe the world we live in and was noted as the number one reason to why we need innovation. It’s also a useful reminder for any individual or organization to avoid overconfidence. The world is volatile. It moves unpredictably and doesn’t ever really trend in one direction for long....

March 15, 2022 · 3 min