About


“(…) someone who transforms fear into prudence, pain into transformation, mistakes into initiation, and desire into undertaking.”

  • Nassim Nicholas Taleb, Antifragile

I am Fabio Strässle, an extroverted intuitive by nature, analytical introvert by training. While studying business innovation at University and working part time in consulting, I focused my studies on entrepreneurship, design thinking and creativity. 

If something fascinates me I dive in and learn about it. There are tons of things I am curious about. I read and learn about interests that go from business and history to philosophy and human behavior.

I play the guitar, taught myself to draw, practiced multiple martial arts, learned Spanish while living abroad for a few months and teach Parkour/Freerunning. I travel to connect with different kinds of mindsets and open my own to new perspectives and ideas. I have been to over 30 countries, to most of them with nothing more than a backpack. I am now based in Switzerland.

I consistently challenge myself mentally and physically to push my limits and learn more about myself and the world.

I WRITE ABOUT THE THINGS I LEARN

Check out my articles on Medium. I write about topics that interest me such as life principles, mental models, business and practical philosophy.

Here are some of the articles.

01

5 Timeless Principles of Managing Time

“You have to live on this twenty-four hours of daily time. Out of it you have to spin health, pleasure, money, content, respect, and the evolution of your immortal soul. Its right use, its most effective use, is a matter of the highest urgency and of the most thrilling actuality…

02

How to Create True Value for the Marketplace

In Business the goal is to solve problems. We all have needs and if those are not met or insufficiently so, it results in pain. Although, we will never be able to eliminate all pain and live happily ever after — because humans just don’t work like that — ideally, a product or…

03

Lessons from a Premium Espresso-Coffee-Maker Firm on Design and Product Development

Last week we had the opportunity to interview Moritz Güttinger from Zuriga, a local espresso-coffee-maker firm that designed a beautiful, functional and minimal espresso machine for the Swiss market. Founded in 2016 as a one-man shop, the company grew to…

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