Why Clickbait Works (Even Though We All Hate It)

Dammit! You did it again. You clicked. You bit the bait.

But don’t worry, I promise this will actually be useful (unlike the majority of articles you click on).

If you’re like me, you noticed the sheer flood of clickbait on the internet at large and Medium in particular. With every second headline, you get the feeling that you’ve seen it before:

“I [did some activity] for [number of days]. Here’s what happened.”

“How I [achieved something desirable] in [surprisingly short time frame].”

“[Some number] things you are doing that make you [negative outcome or emotion].”

And yes, the title of this essay belongs in this category too. The thing is, you write at a severe disadvantage if you don’t play the game of clicks. Similar to a TV flashing in the background, clickbait is impossible to ignore and it takes an almost inhuman amount of self-control not to engage. With ten lit up flashing TV screens, who is paying attention to the bad lit poster?

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