Donald Trump — the Master Persuader

2016 election night. Donald Trump faces Hillary Clinton in the fight for the presidency.

The election was quite frankly a shitshow. Trump’s candidacy took everyone by surprise. People thought it was a joke. Maybe a cheap shot to gain some publicity for the Trump brand. They’d be in for a surprise.

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The Godfather of Persuasion

In November 2012 Barack Obama made history and won the presidential election. His more experienced rivals were stunned. How could a young upstart and senator become the first black president of the United States?

Was it Obama’s charismatic personality that made it possible?

Was the historic moment just right for the young senator?

Both these factors had an impact for sure. But there is another one I think was incredibly impactful. The same factor that entered the presidential election 2016 on the side of Hillary Clinton against Donald Trump and turned a failing campaign into close competition.

It was a person that Scott Adams, author, and blogger on the topic of persuasion, coined “Godzilla”. His name is… Continue reading