The Founder of the Persuasive Arts

366BC a young man joined Plato’s famous academy to learn about philosophy and the sciences. His name was Aristotle and he became Plato’s most successful disciple and a subsequent teacher at the academy. Aristotle is known today as a polymath and especially as a philosopher. He wrote about and studied subjects from physics, biology, over metaphysics and ethics to poetry.

During his lifetime he made a variety of groundbreaking contributions to the sciences, however, there was one that isn’t often recognized by people. One of his vast interests was a field his teacher Plato called “immoral, dangerous and unworthy of serious study”. It was the field of persuasion.

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