Why Clickbait Works (Even Though We All Hate It)

Dammit! You did it again. You clicked. You bit the bait. But don’t worry, I promise this will actually be useful (unlike the majority of articles you click on). If you’re like me, you noticed the sheer flood of clickbait on the internet at large and Medium in particular. With every second headline, you get the feeling that you’ve seen it before: “I [did some activity] for [number of days]. Here’s what happened....

March 23, 2020 · 7 min