Donald Trump — the Master Persuader

“Donald Trump is a rhetorical genius. People don’t like to hear that. Unfortunately, I’ve got bad news for you ’cause he is.” — Dr. Jennifer Mercieca, Communication Expert 2016 election night. Donald Trump faces Hillary Clinton in the fight for the presidency. The election was quite frankly a shitshow. Trump’s candidacy took everyone by surprise. People thought it was a joke. Maybe a cheap shot to gain some publicity for the Trump brand....

May 9, 2020 · 13 min

The Godfather of Persuasion

In November 2012 Barack Obama made history and won the presidential election. His more experienced rivals were stunned. How could a young upstart and senator become the first black president of the United States? Was it Obama’s charismatic personality that made it possible? Was the historic moment just right for the young senator? Both these factors had an impact for sure. But there is another one I think was incredibly impactful....

April 13, 2020 · 13 min